In 2026, BC Game’s partnership strategy shifted from quantity to quality. Instead of dozens of short-term promotions with local influencers, the platform relies on long-term, technically integrated and legally stable alliances. There is a particularly noticeable shift towards the Indian markets, where a stable community of digital players is being formed, focused on transparency, speed and local relevance. This approach strengthens trust in BC Game online as a scalable platform built for sustainable growth rather than one-off visibility campaigns.
BC Game and Big Sports
BC Game continues to rely on the classics. In the autumn of 2025, they extended their contract with English Leicester City, and now the company’s logo will once again be emblazoned on the players’ T-shirts in the 2025/26 season. But it’s not just about advertising on a T-shirt. The whole idea is aimed beyond the borders of England – the company wants to win the hearts of fans around the world. They plan to create special content and local events for them, using the incredible popularity of English football as a springboard for their brand.
BC Game and Esports
Parallel to BC Game aggressively broke into esports, assembling a real “dream team” for Counter-Strike 2. It includes legends – the Ukrainian sniper s1mple and his former NAVI partner, the Russian electroNic. However, gathering stars into one team does not guarantee victory. The project immediately faced a harsh reality: the team failed to qualify for one of the main tournaments in 2025. This failure has clearly shown that it is not enough to simply gather talents – now they need to learn how to play as a whole and prove that they can compete for trophies.
BC Game and Industry
In 2026 BC Game will be involved in the gambling industry. To expand, BC Game actively participates in key events. In January 2026, they will sponsor a major exhibition, iGB Affiliate Barcelona. The goals here are quite mundane: to find new partners, communicate with colleagues in the market and strengthen your reputation among professionals. This is an investment not in advertising for players, but in the very infrastructure of their business.
The Existing Partnerships of BC Game
In addition to ambitious plans for the future, BC Game already has an established and impressive portfolio of current partnerships. These strategic alliances with prominent personalities from the worlds of music, sports and entertainment serve as the foundation for strengthening global brand awareness and attracting a diverse audience. Each collaboration is carefully structured and targeted at specific market segments, creating a multifaceted image of the platform.
● Jason Derulo. The pop star with hits like “Whatcha Say” became the face of the brand in the fall of 2024. For users, this collaboration is not just a picture. It already brings real advantages: special promos appear on Derulo’s social media accounts, and exclusive tournaments and sweepstakes with his participation appear on the platform itself. It turns out that fans will learn about BC Game through their favorite artist;
● The platform teamed up with rapper Lil Pump, whose “Gucci Gang” blew up the internet. This is clearly a move to interest a young and audacious audience. They say that the plans include not only advertising, but even the creation of themed games on the site, inspired by his style, and joint musical events. It turns out to be such a mix of gambling and current culture;
● The biggest name in this segment is definitely the mixed martial artist Colby Covington. Signing a contract with him in 2024 was a strong move to attract an audience interested in UFC and MMA. Covington, known not only for his athletic achievements, including the title of interim UFC champion, but also for his outrageous public persona, became the face of the brand. This collaboration gives users of the platform access to exclusive events at the BC Game junction and the UFC world, special offers and even joint merch sweepstakes;
● And here is the latest and most unusual move – a partnership with the Miami Pickleball Club (MPC), concluded at the end of 2024. Pickleball is a rapidly gaining sports trend, especially in the States. By collaborating with a promising club that even NBA star Zach Lavigne stands behind, BC Game shows that it keeps its finger on the pulse and is not afraid of new directions.
Conclusions
All these partnerships are not a random set of names. Together they create for BC.It has a versatile and modern look. Through Derulo and Lil Pump, the brand speaks to music lovers, through Covington and Leicester City to passionate fans, and through pickleball to those who follow fashion trends. This already established network is a powerful foundation on which to confidently build all new ambitious projects of the future. It turns out that BC.The game already has its own strong “dream team”, and it is only expanding.
